The large majority of our research projects are bespoke, which is the way we like it. We listen to the business, identify its needs, and design a research solution and methodology to suit
This sounds rather obvious, but many other research agencies are product-led.
While of course there are often standard methodologies employed (national survey, focus groups, in-depth interviews) we see these as ‘access points’ as opposed to products
Glacier Consulting is not a product-led agency
It is a solutions-led agency, and the more a solution is bespoke to a given set of business circumstances and issues, the more impactful it will be